Studie: Hohe Preise sorgen für gute Laune

Mi, 01/16/2008 - 15:22 – Admin

Kennen Sie Ihren Präfrontalen Cortex? Vermutlich nicht! Und doch hat dieser Teil des Gehirns eine Menge mit dem Thema Luxus zu tun. Bei Wissenschaft.de findet sich ein spannender Artikel, in dem von einem Versuch berichtet wird, wie das subjektive Wohlbefinden durch die Erwartung von Luxus beeinflusst werden kann. Klingt kompliziert, ist aber ganz einfach:

Die Wissenschaftler ließen die zwanzig Probanden mehrere Sorten Rotwein probieren, deren Preisspanne von 5 Dollar bis hin zu 90 Dollar reichte. Mittels funktioneller Magnetresonanztomographie (fMRI) maßen die Forscher, welche Hirnregionen während dieser Geschmackserfahrung aktiviert wurden. Bei einem Teil der Tests tauschten sie die Weine jedoch aus und offerierten statt des versprochenen edlen Trunks einen billigen Wein.

Doch anstatt die Fälschung zu erkennen, waren die meisten Probanden vollauf mit dem Billigwein zufrieden und bewerteten den Geschmack als gut ...

"Honi soit qui mal y pense" kann ich da nur sagen, "ein Schelm wer Böses dabei denkt". Denn wer weiß, aus welcher Flasche der Edelschampus in manchen Restaurants wirklich stammt? Aber Hauptsache, man fühlt sich wohl und hat den Eindruck, dass man etwas wirklich Edles genießt....Kompletten Artikel ansehen.

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